InterfaceFLOR: Let's be clear

Link: http://www.interfaceflor.eu/letsbeclear

A new campaign from InterfaceFLOR about sustainability. This campaign consists of several parts, all about spreading the word about sustainability and debunking claims.

It’s time to tell the truth about carpet tiles, green claims and sustainability. InterfaceFLOR have created everything you need to cut through the greenwash and help you to make the most sustainable product choices.

How to choose the most sustainable products and what to ask the manufacturers

The marketing world has woken up to sustainability and the result is a blizzard of claims for products from cars to carpets: ‘carbon neutral’, ‘recyclable’, ‘natural’, ‘cradle to cradle’, ‘fair-trade’, ‘organic’, ‘environment friendly’, etc.

But sustainability is too complex to be explained by a single product benefit or green label. This guide explains how to assess the sustainability of different products and the companies that make them.

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